Advertise on RutaMister
RutaMister is a reference site for aspiring football coaches in Spain: a hyper-focused audience around coach education, training gear and analysis software. If your brand fits that audience, we can integrate it with editorial rigour.
- Audience: aspiring and active coaches enrolled in UEFA C/B/A/Pro and Técnico Deportivo courses.
- Purchase intent: visitors who arrive comparing courses, prices and gear, not accidental traffic.
- Formats: banner, sponsored post, newsletter, downloadable resource packs and cluster sponsorship.
- Brand safety: long-form content, sourced and verified against official references (RFEF, UEFA, CSD).
- Direct contact: consultas@rutamister.com.
Who reads RutaMister
RutaMister concentrates a very specific audience: people deciding which course to enrol in, what gear to buy or what software to hire to train as football coaches in Spain. It is not pass-by traffic: most arrive from commercial Google queries with a clear intent.
Growth is real and verifiable in Search Console. Over the last 30 days organic clicks have multiplied 6.5x and impressions 9.4x, with an average position around the top 5 for category queries. The site is in an early-traction phase and projects to consolidate as a sector reference within 12-18 months.
We group the audience in three profiles to help you check fit:
| Profile | Who they are | What they buy |
|---|---|---|
| Aspirant | Wants to enrol in their first UEFA C or Técnico Deportivo Level 1 course | Official courses, manuals, tactic boards, entry-level coaching books |
| Licensed coach | Already holds UEFA B and coaches at academy or senior grassroots level | Master programmes, video analysis software, mid-range GPS, complementary training |
| Professional / elite aspirant | UEFA A, UEFA Pro or aiming to turn professional | Premium masters, top-tier software (Wyscout, Hudl), reference books, conferences |
Ad formats
We offer five formats. You can combine them or start with the most conservative one to validate fit before scaling.
| Format | Description | Best fit for |
|---|---|---|
| Display banner | 970x250 (desktop) / 320x100 (mobile) banner in articles of a given category. Max 3 advertisers per category to avoid saturation. | Brands with strong visual identity and a recurring monthly budget |
| Sponsored post | Full editorial article written with the same rigour as the rest of the site, explicitly labelled Sponsored content by [brand name]. | Product launches, new courses, tools that need explanation |
| Newsletter sponsorship | Sponsored block in the header or footer of the newsletter (available once the list reaches 500 subscribers). | Timely promotions, discount codes, dated events |
| Co-branded resource pack | Downloadable resource (checklist, session sheet, template) with the advertiser logo and a co-signed final page. Generates qualified leads. | Publishers, academies, software with a free trial |
| Cluster sponsorship | Sponsorship of a thematic cluster (4-8 posts on the same topic) for 6 months with the sponsor badge. | Brands that want to own an entire category (analytics, salaries, regional training...) |
Founders rates
Rates are tied to real traffic measured in Search Console. In the project's current phase the Founders 0.25x multiplier applies. Brands signing now keep their rate until the end of the current quarter even if we scale to the next tier before that.
Current rate table:
| Format | Founders rate (today) | Base rate (1x) | Period |
|---|---|---|---|
| Single category banner | €60/month | €250/month | Monthly |
| 5-category pack | €220/month | €900/month | Monthly |
| Standard sponsored post | €250 | €900 | Per post + 30-day promo |
| Top-cluster sponsored post | €350 | €1,300 | Per post + 30-day promo |
| Newsletter sponsorship | €75 | €300 | Per send |
| Co-branded resource pack | €350 | €1,300 | Pack + 6 months lead capture |
| Cluster sponsorship | €1,000 | €4,000 | 6 months |
Premium inventory (exclusive pages)
Two pages with especially qualified traffic are offered exclusively (a single advertiser per page, for 6 months):
Advertise in the reference medium for Spanish football coaches.
Advertise| Page | Topic | Founders rate, 6 months |
|---|---|---|
| /en/que-puedo-entrenar-uefa-c-b-a-pro | UEFA level comparison: what each licence lets you coach | €800 |
| /en/blog/cuanto-cobra-entrenador-futbol-base | Real salaries of grassroots football coaches in Spain | €600 |
How we choose advertisers
RutaMister vets every advertiser before accepting the integration. It is not a formality: it is the only way to keep reader trust and therefore the value of the ad spend.
We review four blocks for each candidate:
| Block | What we check |
|---|---|
| Audience fit | That the product solves a real need for the coach in training: courses, training gear, software, books, events, equipment |
| Brand safety | Live website, published privacy policy, accessible legal/tax details, no relevant active complaints |
| User guarantees | Clear purchase terms, refund policy (if applicable), identifiable customer support |
| Exclusions | No sports betting, adult content, multi-level schemes or products whose central promise we cannot verify |
Discounts and conditions
10% discount on annual contracts paid up front or quarterly.
15% discount when combining banner + sponsored post + newsletter in the same quarter.
Founder bonus: brands joining now keep the Founders rate until the end of the current quarter, even if we scale to the next tier before then.
Editorial ratio: we never exceed 20% sponsored posts over total monthly publications. If the slot is full, you join a prioritised waiting list.
Explicit labelling: every sponsored piece carries the Sponsored content by [brand name] label visible in the header, footer and meta. No hidden posts.
How to start
Step 1. Email consultas@rutamister.com with company, website, the format you are interested in and, if you can, an approximate monthly budget.
Step 2. A 20-minute call or email exchange to check fit, calendar and the metrics you want to move.
Step 3. A concrete proposal in under 48 hours with format, calendar, rates and clauses. If it fits, we sign and schedule publication.
Frequently asked questions
What metrics do you report to advertisers?
Every month we share impressions and clicks per category from Google Analytics 4, open rate and CTR for newsletter sends (when applicable), average time on page for sponsored posts and, on resource packs, downloads and leads with explicit contact consent.
Can I sponsor a single post without a monthly commitment?
Yes. The sponsored post is the most conservative entry point: a single payment for the piece plus 30 days of internal promotion (cross-linking from related articles, mention on social and, if it fits, a newsletter block). No renewal required.
What happens when traffic grows and the multiplier goes up?
Rates scale across tiers tied to organic growth measured in Search Console. The Founder bonus guarantees that brands signing today keep the Founders rate until the end of the quarter, even if we move to the next tier before that. Renewals close at whatever rate is current at the time.
How do you label sponsored content?
Every sponsored post carries the Sponsored content by [brand name] label in the header, a footer note disclosing the commercial relationship and the HTML rel="sponsored" attribute on advertiser links. The content is written using the same editorial method as the rest of the site: cited sources, no unverifiable promises.
Which sectors do you not accept?
We do not accept sports betting, adult content, multi-level schemes or products whose central promise cannot be verified (supplements with performance claims, courses without published syllabus, certifications without a recognisable issuer).
Do you offer category exclusivity?
In banner formats we accept up to three advertisers per category to avoid saturation. In premium inventory (exclusive pages) and in cluster sponsorship there is real exclusivity throughout the contract. Banner exclusivity can be negotiated for a surcharge.